Demographics

Paradigm Shift Explained by Demographics

The single most important question in the world of finance is who will buy the product?

Baby Bust

Very simply there are not enough buyers aged 25-45. Demographics promise that it will be a long time before housing returns to the highs of 2007. Somewhere along the line everyone forgot about the baby bust that started in the USA in 1965 and ended in 1990. The group shuttered schools and retired teachers. Now they are closing building companies and retiring contractors.

No one noticed that the baby bust might buy fewer things. No one considered that the impact of 15 years of one small population segment similar to the population drop between 1930-1945. The baby boomers and the echo boom were so overwhelming in numbers that it was easy to forget the group. But now they are old enough to contribute to the market place, and there aren't enough of them to buy all the houses available.

1930-1945 marked the closing square of the previous Uranus Pluto conjunction (1850). 1963-1969 Pluto and Uranus were conjunct in Virgo. 2009-2014 they will arrive at the opening square. The conjunction reduced the number of babies born and it appears that the opening square might do the same. Conjunctions, squares and oppositions of Pluto and Uranus seem to foretell economic birth control.

Does this single statistic change how you invest? Does it change the type of stocks you buy for the long term? There is an article in Barrons and on the Yahoo Financial page concerning the demographics of real estate sales. It only talks about housing, but think of the related industries that suffer with fewer households forming.

This is just the beginning of the Pluto transit through Capricorn. He is determined to Whack the housing business. He has a few other businesses in mind check the article on Astrological Investing.

August 2010 Astrological Calendar - Transits for NY NY, The NYSE

Astrology calendar showing the day and times of planetary aspects for the NYSE, for the month of August, 2010.

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August 2010 Astrological Calendar - Transits for London, England, The FTSE

Astrological Calendar showing the day and times of planetary aspects for the
FTSE, for the month of August, 2010.

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August 2010 Astrological Calendar - Transits for Sydney

Astrology calendar showing the day and times of planetary aspects for the ASX, for the month of August, 2010.


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Saturn returns to Libra July 21, 2010

Hey Libra! Ready or Not Here Comes Saturn

July 21, 2010 Saturn returns to Libra. The challenges are changing and changing dramatically. We had a five month preview Oct. 30, 2009 - April 7, 2010. During that period of time the tech world introduced a number of new inventions and brought down the prices of some of our favorite techy toys. Thousands of other inventions stood in line at the patent office awaiting approval. I understand that it is a very long line.

The challenge of Saturn in Libra is to level the playing field. He starts will bulldozers, then hitches the land plane to tractors, and finally the power rake followed by seeds for new grass. It is quite an operation. Saturn believes if you make rules and laws the playing field will be level because everyone will follow the rules.

The things ruled by Libra are listed in the Textbook for Financial Astrology. For example: Public relations mutual funds, mergers, partnerships. Saturn here will spot light each one demanding new rules and laws. The new media is forcing change in Public Relations. Financial Reform is forcing changes on brokerage houses that sell mutual funds. Huge cash reserves in tech companies is changing the conditions of mergers and acquisitions. Folks expect to be treated with fairness and therefore partnerships are changing.

Think about how you feel about employment, sanitation, health care, or even the library. Saturn just changed all the rules concerning the areas of the economy ruled by Virgo. It will take a while for Virgo to adjust to the new rules but it will happen during Jupiter's transit of Pisces September 9 through January 22, 2011.

The excitement takes place during the next three weeks. Saturn opposes Uranus on July 26, 2010. So far this opposition has been the prognosticator of disaster. (latest is oil spill) But this time both planets are in Cardinal signs. Cardinal means fast, furious, enterprising, crisis that inspires new ideas, impatient to act. Saturn will slow the thinking of Libra's natural reaction to care what others think and therefore create new ideas. Uranus will impatiently demand enterprise. What sector of the economy will feel this energy? Every sector but particularly emergency services.

On August 16 a bit of sanity could return. Just don't count on Jupiter opposed Saturn to solve the crisis by throwing Money at the problem because the the opposition is again in cardinal signs at 2 Aries/Libra. The only solution is creative enterprising energy. My astrological guess is the problem has to do with power generation.

Saturn's ingress into Libra is the culmination of each generation's information Renaissance. Saturn's ingress into Libra allows new inventions and great ideas to move into the public domain. And simultaneously all sorts of new IPO's, mergers and acquisitions, contracts, legal issues and a huge problem with the currency. See the full article Saturn's Libra Ingress.

Jupiter and Fashion colors

Jupiter's Sign Predicts Fashion's Favored Colors

It will be easy to notice this year as Jupiter bounces back and forth between Pisces and Aries. Jupiter transiting Pisces and the public prefers turquoise and Jupiter transits Aries and everyone prefers Red. Turquoise and red are either one or the other colors that are very difficult to combine. To make matters worse Jupiter retrogrades back to Pisces just in time for back to school shopping while Mercury is retrograde. The kids will grow out of the shades of red clothes purchased in August before they will even consider wearing them. Thrifty moms will wait for Mercury direct September 12.

An interesting statistic is that we only wear about 20% of the clothes we own. I know it is true in my closet. Jupiter transited Aquarius and there hangs my lovely dark lavender dress. In February I had to don huge turquoise scarf to wear the dark gray evening dress I bought when Jupiter was in Capricorn.

If I thought about it I could arrange my closet in 12 sections one for each sign of the zodiac.

Jupiter's transit of Aries Red
Jupiter's transit of Taurus Copper/Orange
Jupiter's transit of Gemini Green
Jupiter's transit of Cancer White
Jupiter's transit of Leo Yellow/Gold
Jupiter's transit of Virgo Brown/Tan
Jupiter's transit of Libra Blue
Jupiter's transit of Scorpio Purple
Jupiter's transit of Sagittarius Lavender
Jupiter's transit of Capricorn Black/Gray
Jupiter's transit of Aquarius Marine Blue
Jupiter's transit of Pisces Turquoise


Saturn and colors

Think of the artists pallet and how they mix various colors together to create their masterpiece. Check the sign Saturn is transiting and mix it ever so slightly with the dominate color of the sign for Jupiter's transit.

Example: Jupiter in Pisces mixed with Saturn in Virgo (so last year) or turquoise with a touch of tan and you have the darker shades of turquoise. Jupiter in Aries red mixed with Saturn in Virgo tan and you have the darker shade red. Jupiter in Aries red mixed with Saturn in Virgo blue and you have a dark rose.

You can disagree with my color choices. It's OK.

Inside Astrological Investing

Full Moon is a signal for me to write my predictions for the New Moon. I e-mail my essay to Marlene and she corrects errors and offers her ideas to incorporate into the forecast. About a week before the New Moon she sends the final forecast to subscribers along with various announcements. On the New Moon she posts them on our website and our Facebook page and various astrology newsletters publish them. Sometimes the predictions are very applicable to my neighborhood.

This prediction was a bit too close to home...The name of the small night spot dedicated to Cajun crafts, music and dancing was NuNu's. It burnt to the ground on the day of the Eclipse. It was 3 miles from my home and a place where I visited a few times with my grandson.

     "Uranus in the 5th house
     Disasters in places of entertainment make headlines. The commodities markets are near their highs and taking profits is a good idea. Wet weather is a challenge to crops, and metals are taking some time off celebrating new highs."

Fiscal Cents - Financial Astrology for Your Zodiac Sign - Leo

Financial Astrology for Your Zodiac Sign For the Lunar Month Beginning July 11, 2010 - Your Astrological Horoscope and Financial Outlook by Kaye Shinker

The New Moon is in Cancer, however the Sun will enter the sign of Leo 11 days later on July 22 at 6:21 pm EDT.
Happy Solar Return to everyone born under the sign of Leo!
Leo Suns can expect to enjoy a year of travel with excursions into higher education through the web or in an actual school building. Enjoy the opportunity and take lots of notes and photos.

This Month For Leo - You are feeling the need to improve your education now that you can see an area for career advancement. Start shopping for places to learn where value and quality are their top priority. Remember constant communications will improve your income.

And Happy Solar Return to those born in the last decanate of Cancer!
If you were born during the last decanate of the zodiac sign of Cancer (July 12 - 21st) you can expect to enjoy a year of higher math dealing with taxes, insurance, inheritance issues, and accounting problems.  Relax and buy a new calculator.

For all other signs: Each Sun Sign has predictions of the challenges and successes for you during the month ahead in our Fiscal Cents column on the web site. 

Advice - for all signs -   During the past six months I have encouraged every Sun Sign to evaluate your skills and invest your spare cash in yourself.  2010 is the year to watch for IPO's.  Read the descriptions and start looking for great new inventions. Neptune is all alone in Aquarius therefore everyone's computer fingers are in danger of being careless.

On the web site you will find the article, Venus Money in Your Chart, be sure to read it for directions on "How to Construct an Astrological Treasure Chest".

We suggest that you also read your Ascendant (your Rising sign), as well as your Sun sign on our web site - to read your sun sign's forecast on our web site go to: www.astrologicalinvesting.com/html/Fiscalcents.html.

If you would like to receive your financial outlook before the next New Moon, please subscribe to our newsletter

Be sure to read your horoscope to find out what is ahead for YOU and your finances this coming lunar month! Click here to read Astrological Fiscal Cents.

The New Moon in Cancer

Read this New Moon report in it's entirety at www.astrologicalinvesting.com/html/newsletter.html
New Moon forecasts show the general trends and financial outlook for the month; here is what Kaye Shinker has to say for the month ahead:

The New Moon in Cancer is also a Solar Eclipse. Sunday, July 11, 2010 at 3:40 pm EDT Washington, D.C.

The path of an eclipse tends to leave a rip in the earth's magnetic shield. Solar flares may penetrate the rip in the earth’s protective shield leaving many areas especially around the ring of fire vulnerable to natural disasters. The path of the eclipse is over the South Pacific stretching from New Zealand to Chili with total visibility on Easter Island (Rapanui).

It bodes further difficulties with earthquakes, volcanic activity, tsunamis and the path falls over the area where El Nino forms. The area is in winter season therefore agriculture is unlikely to have problems. http://eclipse.gsfc.nasa.gov/SEmono/TSE2010/TSE2010.htm

This eclipse directly affects the public’s opinion of the Dollar. Whether it is deflationary or inflationary the dollar’s value will change. Inflation might pay off the debt, but it puts every worker in a new tax bracket. Fixed income folks will be upset, and likely to blame the Government, the Federal Reserve, the IRS, and Wall Street. The solar eclipse will effect quite a few commodities and their charts are available in The Textbook for Financial Astrology Book IV. The issue for the next six months will be supply and demand of basic agriculture products. Current supplies appear to be abundant, but weather is of course the deciding factor and in this case flooding in critical areas could hamper supply.

During the week of the Eclipse, Pluto passes over an area called Bernard 92, an inky black cloud in space, whose position would be Sidereal 9 Sagittarius and Tropical 3 Capricorn. (Check Spaceweather.com for photo on July 5, 2010. My suggestion is that it foretells the continued drafting of a hidden agenda by folks seeking unearned wealth. Think of Cortez when his small band of troops marched into Mexico City.

The Cancer New Moon appears in the 8th. (refer to chart)

The Insurance business is difficult as payouts exceed premiums. Damaged property and loss of life is the problem. Tax revenues are a continuing problem for local governments. However, where there are problems there are also opportunities. Governments at every level are facing underfunded budgets and the inability to pay employees. The public attitude is not sympathetic to their lawmakers, therefore no new taxes, cut old taxes, and stop trying to enforce stupid regulations.

Mercury in the 9th house
New ideas in the publishing industry are gaining attention. Monetizing the internet is gaining acceptance as folks find the value in instant home delivery of their favorite publications. Content providers are taking risks that are beginning to pay dividends encouraging their creative ideas. Networking among creative people adds knowledge to the process. They are correct to believe there is money to be made with good information or an excellent story.

Venus in the 10th house
Women continue to move into positions of power as they use their income to influence commerce. News stories will feature a plethora of women taking executive positions in large companies. Women with entrepreneurial businesses will take the lead in their communities. The power of the purse is in the hands of women and they are learning to manipulate that power.

Mars in the 10th house
This position of Mars shows military victory; hopefully the Coast Guard gains control of the oil spill. There is definite optimism in this position of Mars. Experts finally put their ideas together and solve problems. Possible success with military engagements abroad. There are enough aspects during this month to change military actions and achieve positive results.

Saturn in the 11th house
The markets turn their concern to dividends. Boards of directors have determined that it is wise to retain as much cash as possible in the treasury of their company. Investors afraid of tax consequences agree. Investors are also insisting on detailed financial reports from the companies. This is a very difficult month for banks and other financial institutions. Business, farmers, individuals are not interested in using borrowed money. They are voting with their pocket books. They will spend their profits on expansion.

Pluto in the 2nd house
Folks are working hard to increase their income. They are using every benefit offered by their employer and community. Fraud is rampant, be careful out there especially with employment contracts.

Neptune in the 4th house
Precipitation is a problem. Tropical storms seem to favor the East Coast of the USA this month. Folks finally notice that nation’s do not collect royalties from deep water oil wells.

Uranus in the 5th house
Disasters in places of entertainment make headlines. The commodities markets are near their highs and taking profits is a good idea. Wet weather is a challenge to crops and metals are taking some time off celebrating new highs.

Jupiter in the 5th house
Retail for children will profit this month. Families are very concerned about education expenses. It is a good idea to avoid investing a lot of cash in the commodities markets.

A TransNeptunian Planet named Hades is at zero Cancer
His presence in the sign of home and family is as unpleasant as his name! Fortunately Chiron makes a trine from zero Pisces and can heal the wounds with a spoonful of sugar.

Until the next New Moon Eclipse January 4, 2011 this eclipse is in effect. Expect change especially in the world of financial institutions.
Kaye Shinker

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Read this New Moon report in it's entirety at www.astrologicalinvesting.com/html/newsletter.html

The New Moon forecast gets updated on the day of the New Moon on our web site. (My apologies for not being able to post the New Moon in Gemini on the blog last month.) However, it is always posted on our web site at www.astrologicalinvesting.com   The next New Moon will be: New Moon in Leo, August 9, 2010.  Subscribe to our newsletter if you would like to receive the next forecast before the next New Moon.